Johannesburg Development Agency (JDA)
Scope of design: Filming, pre-production, editing, post-production, audio/visual
The Johannesburg Development Agency is an agency of the city of Johannesburg that stimulates and supports area-based economic development initiatives throughout the metropolitan area.
The JDA is the City of Johannesburg’s development agency and was established at a critical moment in Johannesburg’s history as part of the iGoli 2002 re-engineering process. Since then, its role has evolved significantly. The JDA is guided by the overarching frameworks of the National Development Plan, the Gauteng 2055 vision, the CoJ’s GDS 2040 and CoJ’s SDF. In particular, the agency is led by the 2040 strategy’s ideals of resilience, liveability and sustainability – driven by the conviction that a resilient city is flexible and strong enough to solve complex and unanticipated problems. The agency has evolved with the changing requirements of Johannesburg and its people. It has also learnt from its experience over the years. JDA has shifted its focus from triple bottom line outcomes (economic, social and environmental) in the inner city and marginalised areas to an emphasis on resilient, sustainable and liveable urban areas in identified transit nodes and corridors.