Our client, David Bloch International, approached us with a concept for the #BeautyBoss event, for Avon Justine South Africa. The look and feel we created was a strong, feminine design using various pinks, purple, blues and greys. The focal point of the design would be a woman’s face with various elements to incorporate the brand’s identity. Splatter and smudge elements were added to include the products, which is cosmetics and perfumes. These elements were then reworked to apply to various sizes and platforms throughout the event, including pull-up banners, certificates, clipboards, USB credit cards, a digital invitation, letterhead, name cards, customised notepads, presentation folders, PowerPoint presentation templates, a selfie frame, stage artwork and web banners.